How much does it cost?

Pricing is individual, but we do not hide what drives it.

Three things push it up: frequency — two pieces a week instead of one; a host we have to find and prepare externally instead of using someone from your team; and the number of distribution channels, because short-form for Instagram and Facebook is separate editing work, not a copy-paste. Two things bring it down: a ready face on your side and a longer contract, because the cost of entering a niche then spreads across more material.

There is a floor below which we do not start — not out of arrogance, but because on too small a budget the channel never reaches the publishing rhythm at which the algorithm begins showing it to new people. If your scale cannot carry it, we say so right after the brief.

One thing that separates us from an agency also in the invoice: you pay the production team directly, with full visibility of their rates. We do not add a margin to other people's wages.

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